We might think that having all options on the table would enhance creativity. The possibilities are endless! However, often the pure white blank canvas strikes fear into the creative person. The options are overwhelming and stifle any creative progress. Setting boundaries to a project and creating inside parameters is a way to increase creativity by challenging what you think might be possible.
This series is a monochromatic color study. Limiting my subjects to fruit and vegetables, limiting my colors, and limiting my props, I can strip away everything that might overpower my message. This minimalistic approach allows the simplicity of lines, colors, and shadows to come through. I want to show what’s often overlooked in a new and exciting way.
The lighting is minimal and consistent throughout the series. A large overhead soft light source, slightly from the back, is used to light the edges and separate the subject from the background. Two tall and narrow strip lights are on both sides to balance the exposure of the fruit and provide highlights for the subject to reflect, adding that touch of sparkle.
Is it possible to be creative with so many rules? This seems to be a continual theme in commercial photography. We have boundaries placed on us at every shoot, and it’s our job to make the magic happen, regardless of what the ideal situation may be. Life is never perfect, and this series is an exercise in strengthening creativity to be able to overcome those obstacles.